Anyone can take a picture or push the button. Not everyone can create something that captivates viewers. As a photographer and cinematographer, Herb strives to create images that allow the viewer to see the world from a different perspective. The analytic side of his personality stems from earning a degree in Computer Science with an emphasis on Marketing, Finance and Management from Northern Illinois University, Dekalb, IL. Allowing him to better understand his clients requirements. That attention to detail shows in the finished product. Working as a consultant for many years gave him experience in leading successful projects. Herb became versed in cinematography from studying the work of great directors such as Alfred Hitchcock, Philip Bloom, Gordon Willis, etc. His style lends itself to the passion of classic cinema. He addresses each photo session or film with a very detailed process but never opposing the organic nature of creating something unique.